We talk like family most of the time. He just came by and just kicked it, listened to the album and shit. I do wish I can turn it on and off. I needed to get a shape-up last night. I was like, Damn. My barber was out of town. With Twitter and social media, you kind of took a step back as opposed to getting into scrums.
How did you get to that point? I be tired. Your music opinion is not good. Go back to work. Bro, someone said this the other day and it blew my mind. That shit blew my mind. What the fuck? You tweeted about seeing yourself as the G. I say it in my music a lot. Making great music. All genres. Aunties, sisters, mothers, all of them, they are all checking in.
All of that. We did it. What can you share about that experience? These actors know how to talk to niggas. You can cultivate a respectable fan base, and some people will still be disappointed. Expectations are unreasonable. I think the game is just to stay in the game as long as you can, and to challenge ourselves to do the best work we can. When it comes to people who have never read any portion of a book about the business of music, I try to leave chart stuff to people who live and breathe it.
Everybody thinks they know everything now. Like, bro, enjoy the music. That took time to create. Feels like music is so cheap now.
And it sucks because we really love this shit. Not even on no diss or shit. Get your money, young n- - - -. You know what I mean? Attention spans are flaky. Folks will go viral and get a record deal. You tell us. Doja Cat got attention behind a meme song and did not let up. We were trying to get her to be an opener for a tour ….
That girl is a unique and special artist. Barred up. She can sing. Dance moves are elite, not of this Earth. For better or for worse, she has a good handle on social media.
Lil Nas, too. He know what he doing. He know how to fucking get a rise out of people. I think Lil Nas is better at getting a rise out of people than maybe he even knows he is. No, I think bro knows. He been knew. Me and him used to talk a lot in DMs. He was into Reddit, that type of shit. You have to be ever-present to get on.
But after that, you can sort of throttle. I would love to be like that. Would you, though? Hey, bro, if I could just go away …. I like to think I would love to be less online, but I still open the apps every day. If I could go away and just know that everything is going to be okay, I would do it. I truly believe … I know I would do it. Yeah, but … I want to spread the word. You can reach people. You can straighten people out.
You can put important ideas out. You can boost other people. I could be by myself for days at a time. I got to do that.
I would be just like my brother Cole and my man Kendrick. But I know what I got to do. You have a dedicated audience. If the internet annoys you to a point that costs you peace, you could theoretically just turn accounts over to management and be one of those artists who only says anything when something drops. But you want to reach people.
I disagree. Do I want to? Wale has a few theories about why he was omitted, but the one he feels most strongly about was his fallout with friend Kid Cudi. When the two were set to perform together during an Air Jordan event, each was prohibited from wearing non-Nike sneakers. The sequence of events gave the appearance that the magazine was targeting the D. Now, a decade later, after the two rappers have reconciled, Wale acknowledges his insecurity when reflecting on the incident.
When kids would tease him in high school, he could let out his frustrations on the field. Here, in the music industry, he has to use a different approach to prove his point, so he frequently turns to social media to set the record straight on what he deems misconceptions.
Periodically during our conversation, his attention drifts to his phone. Plus, with J. When asked about where he thinks he stands in the current landscape, he offers an honest appraisal. I wish I could. His latest album has all the qualities of a Wale solo effort: radio-ready singles with features from J.
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