What kind of man reads playboy ads

Check out the images in the gallery below click on the enlarge icon at the top right to read the captions :. Live: Title. Now playing. Toggle navigation. Newstalk At its height in , Playboy 's circulation was more than 7 million copies per month. Yet Hugh Hefner still had to work to convince advertisers that men read the magazine for something more than the articles. The company ran this ad campaign—"What kind of man reads Playboy?

Newer Post Older Post Home. There is a full page color advertisement that generally depicts a man and at least one woman. The scene within the ad changes with each issue but it is always fresh and upbeat, such as an outdoor scene, an art gallery, or steps at some college campus. Although he may pay no attention to the ad at first, his subconscious is working its will. More than likely the reader will be influenced by the ad at its face value, the subconscious will not have to interpret it for him.

The advertisement is blunt and it draws on direct feedback, the purchase of another issue. Simply put, Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts. In writing this, it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience.

Service provided from this magazine is visual entertainment for open minded, mature adults. By far, Playboy magazine has been one of Americas forerunners in contributing to this countries social and cultural attitudes. Countless men have turned the pages of this publication; whether it be for the commentaries and articles or for the photography, Playboy has managed to find its way into most mens lives.

Playboy has even gone as far as to modify its ways to target certain bachelors within each issue. I have obtained three consecutive issues of Playboy consisting of August October The August issue contained topics such as sports and sex, and women of the Olympics. Recreation and outdoor-sports enthusiasts were a few of the choice words used in the rock climbing ad while the laptop ad talked about higher education and male college readers.

Like the futuristic portrayals of bachelor pads in Playboy , these advertisements seem to portray more of the image Playboy has always had of itself more than the actual demographics of the readers.

Yet, advertising revenue today in Playboy is best predicted by the woman on the cover. It appears that advertisers never bought the hype. Majority of playboy mags in 70s are awesomely thick with pages,cool cartoons, posters and of course the sexiest women in history! You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email.

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