But if they chose another actor, would it be the same? You can have the look but if you don't know how to dance… " According to Morrone, he initially found it hard to get acting work because of his looks. I don't know why they have this concept. I had a casting every week for 10 years, I did not get the roles. Yet despite the continuing success of the traditionally handsome, the norm of the male beauty standard is opening up.
Older models have seen a significant rise in popularity. Of course, we're used to conventionally handsome "silver foxes" such as Pierce Brosnan and George Clooney gracing our screens, but now older male models are frequently used in advertising campaigns and on runways, among them Anthony Varrecchia, Wang Deshun who became known as "China's hottest grandpa" , Ron Jack Foley and Lono Brazil.
The male model Orlando Hobechi recently told the Guardian: "About four years ago I noticed an increase in the use of older models.
Suddenly there was interest in older people's stories. Over the last 30 years, we've seen cool young people age — you can be older now and still cool and relevant… People want to see people who look like themselves represented. If you would like to comment on this story or anything else you have seen on BBC Culture, head over to our Facebook page or message us on Twitter. And if you liked this story, sign up for the weekly bbc. Style Identities. What does the 'perfect man' look like now?
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